Demise of the Starbucks podcast

The Podonomics Blog has an interesting piece on the fact that the Starbucks podcast has been abandoned after only 3 episodes, potential reasons for the failure and some suggestions for other companies considering making a similar move. Very interesting.

Incidentally, if you're looking for a great coffee-related podcast, go no further than CoffeeGeek. If you've never heard it, you're in for a treat.